Vimar at Euroluce 2023: interaction and experience
Vimar showcased its product line-up in an innovative and experience-packed booth at Euroluce 2023
Sustainability, innovation and quality: these are the pillars underpinning Vimar’s product and solution design and manufacturing activities, which were on display in exhibition hall 15, booth 135 from 18th to 23rd April.
Clear evidence of these three values could be found throughout multiple details of the booth: from the kokedama plants decorating the setting, taking visitors into another dimension, to the “Città analoga” replicated on the floor of the booth, and on to the display itself, a multimedia experience affording an active relationship between people, products and solutions.
From the very first days of the trade fair, curious visitors flocked to the booth to admire the products and solutions and interact with them; they could literally touch the flat design of Linea with their own hands, feel the elegance of series such as Eikon Exé and Eikon Evo, appreciate the discreet appeal of Arké and the particular allure of customised cover plates and devices, then interact with Vimar’s high-tech solutions such as the Vimar View App.
At Euroluce, Vimar told its evolutionary tale, from its product line-up to the brand’s ability to create impeccable solutions for comfort, energy efficiency and security.
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