The trademark is the distinctive sign of a brand: it gives the coordinates to recognize it, find it again and remember it. It is an essential tool to win a position on the consumer’s mind map. And have a role in more and more competitive market geography.
But like cities, trademarks also change, they get renewed, they compete. And they leave a trace that tells both their history and their evolution in the context in which they exist. Like our trademark, that here we show with its development since 1945.
